Digital Media Planning

When you need to work with a place that will open the doors of the digital world to you and your company to the fullest; By entrusting yourself and your business identity to us, you will have made an on-site move. When the campaigns and studies you carry out with the individuals who have superior talents and ideas about marketing and promotion in the field of digital media are concluded, our clients are very pleased.

Take Your Business to Digital Media

We must once again state the fact that you have to be in social media, digital database for yourself and your business. We are starting a study that will affect your business potential in the future. Digital media planning is a study that indicates how you will be successful in the sector. In this study, we can tell you very comfortably, and we can create a business plan and a promotional work for you in the near future and in the long term, where you want to see yourself in terms of business.

Step into the Digital World

Digital media are now candidates to be the heart of business sectors. You can access all kinds of information related to your own or other sectors from this environment. Due to the high density of the scientists, we manage the environment that people are most interested in, namely digital media. This will help you to reach your desired position; It allows you to achieve collaborations and works through our digital planning.

M.Planning
Operation
Optimization
Reporting
Satisfaction

Media Planning

In digital media planning and purchasing processes, we have an innovative structure that defines unusual performance criteria and defines campaign success based on these criteria. Editing the strategy and planning of the brand in line with the terms of the KPI and the period; we aim for the highest performance by constantly optimizing this strategy and planning according to changing conditions with revisions. While acting as performance oriented, first of all; We focus on user-friendly advertising models in our country and in the world. We determine the target audience, strategy and competitor analysis of the brand correctly and ensure that it is optimally positioned in the digital world.

Frequently Asked Questions

We wanted to answer some questions in your mind just before starting Media Planning studies with Fiber Media.We have compiled frequently asked questions from our customers for you to avoid wrong decisions during the planning process.

What should be considered when choosing a channel?

The channels differ according to the audience they address and the masses of their contracted publishers. While choosing the medium, the demand, target, mass, budget and campaign period of the brand should be evaluated one by one and appropriate channels should be determined.
I don't want to waste my money, what should I do?

Where each penny determined as advertising budget in Fiber Media will go, it is clearly determined beforehand and presented to your approval. Start with your approval and actual budgets are reported daily. In this direction, it is not excluded from the conditions determined at the beginning, and it is kept true.
What is a KPI?

We can think of KPI (Key Performance Indicator) as the desired target. KPIs must be defined for each sector, even for products with every feature. Because every sector and every campaign has its own dynamics and accordingly the goals that change.
What is Big Data?

Big data; It is the form of all the data collected from various sources such as social media shares, blogs, photos, videos, log files, which are transformed into a meaningful and processable form. When big data is interpreted with correct analysis methods, it enables brands to make strategic decisions correctly, manage their risks better and innovate.
Why is the Use of Data Correctly Important in the Digital World?

It creates all kinds of fingerprint data that online users leave on the internet. The opportunity to reveal new trends by analyzing and making sense of this data enables brands to gain competitive advantage in digital advertising. Collecting, analyzing data and creating a meaningful whole for the brand and integrating it into campaigns saves cost and time for brands. In this way, the right person is reached with the least cost in the shortest time.

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Media Planning

Operation

Optimization

Reporting

Customer Oriented Communication

Frequently Asked Questions

What should be considered when choosing a channel?

I don't want to waste my money, what should I do?

What is a KPI?

What is Big Data?

Why is the Use of Data Correctly Important in the Digital World?